The Tools – Crown Affair

\ \ Build Your Ritual \ \ Customize a ritual for your hair and save up to 20%.\ \ Shop Now](/content/pages/build-your-ritual/index.html) \ \ Award-Winning Towel \ \ Our bestselling frizz-fighting essential.\ \ Shop Now](/content/products/the-towel/index.html)

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Explore the complete collection for healthier hair.

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Air Dry & Styling

Smooth, define, and style without compromise.

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Hair Wash Essentials

Everything you need for a better wash day.

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Brushes & Tools

Detangle, style, and protect with every brushstroke.

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Extend Your Wash

Refresh roots and stretch time between washes.

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Hydrate & Treat

Strengthen strands with targeted care.

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Travel & Go

TSA-friendly essentials for healthy hair anywhere.

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Accessories

The finishing touches for every hair ritual.

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New

Our newest formulas, tools, and essentials.

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Save With Rituals

Build Your Ritual

Customize a ritual for your hair and save up to 20%.

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Save With Bundles

Save up to 20% on pre-curated routines for healthier hair.

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Sets

Thoughtful sets for gifting—or keeping for yourself.

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Bestsellers

Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

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Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

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The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

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About Us

Our Story

Discover the story behind Crown Affair.

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Our Standards

Crafted with intention, backed by performance.

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Top of Mind

Tips, rituals, and guides worth saving.

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Hair Quiz

The Hair Quiz

Discover the best ritual for your hair goals.

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The Air Dry Quiz

Get personalized recommendations for your best air-dry.

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The Tools

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- New!](/content/products/crown-affair-x-ilia-the-towel-in-pink/index.html)

Crown Affair x Ilia The Towel in Pink\ \ A limited-edition version of our bestselling microfiber hair towel, reimagined in ILIA Pink.

Add to Cart

-$59

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- Bestseller](/content/products/the-towel/index.html)

The Towel\ \ Microfiber waffle knit towel to protect strands and speed up drying.

Add to Cart - $59

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The Clips\ \ Handcrafted to hold hair in place without breakage.

Add to Cart - $58

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- Bestseller](/content/products/the-brush-no-001/index.html)

The Brush No. 001\ \ Nylon and boar bristle brush for a healthy scalp and strands.

Add to Cart

-$118

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The Comb No. 002\ \ An in-shower, post-shower, all-day detangler.

Add to Cart - $52

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The Comb No. 001\ \ Handmade wide tooth comb for detangling anywhere.

Add to Cart - $42

The Mini Brush No. 001\ \ Our dual bristle boar and nylon brush in a purse-friendly size.

Add to Cart

-$48

The Brush No. 002\ \ A wooden pin detangling brush for all hair types.

Add to Cart

-$98

The Brush No. 003\ \ A boar bristle brush for fine strands or as a styling tool.

Add to Cart

-$118

The Brush Cleaner\ \ A nylon-bristled tool to keep your brush as good as new.

Add to Cart

-$14

The Kabuki Brush\ \ A perfectly sized brush for targeted, precise dry shampoo application.

Add to Cart

-$18

The Silk Pillowcase\ \ 100% Mulberry Silk. Adds shine while you sleep.

Add to Cart

-$88

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- Save With Bundles](/content/products/the-wet-hair-duo/index.html)

The Wet Hair Duo\ \ A two-step ritual designed to reduce dry time, smooth frizz, and set the foundation for better hair from the start.

Add to Cart - ~~$107~~ $96.30

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- Save With Bundles](/content/products/the-air-dry-trio/index.html)

The Air Dry Trio\ \ For smooth, textured, air-dried hair.

Add to Cart - ~~$145~~ $123.25

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- Save With Bundles](/content/products/the-introduction-duo/index.html)

The Introduction Duo\ \ More volume, less frizz, no heat.

Add to Cart - ~~$97~~ $87.30

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- Save With Bundles](/content/products/diannas-signature-air-dry-collection/index.html)

Dianna's Signature Air Dry Collection\ \ Our founder's ritual for an effortless Air Dry.

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- Save With Bundles](/content/products/the-wash-care-trio/index.html)

The Wash Care Trio\ \ Cleanse, condition, dry without frizz.

Add to Cart - ~~$143~~ $121.55

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- Save With Bundles](/content/products/the-slick-back-trio/index.html)

The Slick Back Trio\ \ Craft the perfect slick back with ease.

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