Luxury Hair Care - Crown Affair
The Hair Quiz
Discover the best ritual for your hair goals.
The Air Dry Quiz
Get personalized recommendations for your best air-dry.
About Us
Discover the story behind Crown Affair.
Our Standards
Crafted with intention, backed by performance.
Top of Mind
Tips, rituals, and guides worth saving.
Shop All
Explore the complete collection for healthier hair.
Air Dry & Styling
Smooth, define, and style without compromise.
Hair Wash Essentials
Everything you need for a better wash day.
Brushes & Tools
Detangle, style, and protect with every brushstroke.
Extend Your Wash
Refresh roots and stretch time between washes.
Hydrate & Treat
Strengthen strands with targeted care.
Travel & Go
TSA-friendly essentials for healthy hair anywhere.
Accessories
The finishing touches for every hair ritual.
New
Our newest formulas, tools, and essentials.
Build Your Ritual
Customize a ritual for your hair and save up to 20%.
Save With Bundles
Save up to 20% on pre-curated routines for healthier hair.
Sets
Thoughtful sets for gifting—or keeping for yourself.
Dry Shampoo
Non-aerosol dry shampoo powder for scalp and strands.
Leave-In Conditioner
Weightless hydrating cream for damp or dry strands.
The Towel
Microfiber waffle knit towel to protect strands and speed up drying.
The Texturizing Air Dry Mousse
Crunch-free mousse that enhances waves, adds volume, and defines curls.
The Overnight Repair Serum
Clinically proven serum to strengthen, soften, and smooth strands.
\ \ Build Your Ritual \ \ Customize a ritual for your hair and save up to 20%.\ \ Shop Now](/content/pages/build-your-ritual/index.html) \ \ Award-Winning Towel \ \ Our bestselling frizz-fighting essential.\ \ Shop Now](/content/products/the-towel/index.html)
Shop
Shop All
Explore the complete collection for healthier hair.
Air Dry & Styling
Smooth, define, and style without compromise.
Hair Wash Essentials
Everything you need for a better wash day.
Brushes & Tools
Detangle, style, and protect with every brushstroke.
Extend Your Wash
Refresh roots and stretch time between washes.
Hydrate & Treat
Strengthen strands with targeted care.
Travel & Go
TSA-friendly essentials for healthy hair anywhere.
Accessories
The finishing touches for every hair ritual.
New
Our newest formulas, tools, and essentials.
Save With Rituals
Build Your Ritual
Customize a ritual for your hair and save up to 20%.
Save With Bundles
Save up to 20% on pre-curated routines for healthier hair.
Sets
Thoughtful sets for gifting—or keeping for yourself.
Bestsellers
Dry Shampoo
Non-aerosol dry shampoo powder for scalp and strands.
Leave-In Conditioner
Weightless hydrating cream for damp or dry strands.
The Towel
Microfiber waffle knit towel to protect strands and speed up drying.
The Texturizing Air Dry Mousse
Crunch-free mousse that enhances waves, adds volume, and defines curls.
The Overnight Repair Serum
Clinically proven serum to strengthen, soften, and smooth strands.
About Us
Our Story
Discover the story behind Crown Affair.
Our Standards
Crafted with intention, backed by performance.
Top of Mind
Tips, rituals, and guides worth saving.
Hair Quiz
The Hair Quiz
Discover the best ritual for your hair goals.
The Air Dry Quiz
Get personalized recommendations for your best air-dry.
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Sort By:FeaturedMost relevantBest sellingAlphabetically, A-ZAlphabetically, Z-APrice, low to highPrice, high to lowDate, old to newDate, new to old
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Haircare essentials for your everyday routine.
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- Bestseller](/content/products/the-towel/index.html)
The Towel\ \ Microfiber waffle knit towel to protect strands and speed up drying.
Add to Cart - $59
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- Bestseller](/content/products/the-leave-in-conditioner/index.html)
The Leave-In Conditioner\ \ Weightless hydrating cream for damp or dry strands.
Standard
Travel
Add to Cart - $48
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Travel
Add to Cart - $38
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-$38
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- Bestseller](/content/products/the-dry-shampoo/index.html)
The Dry Shampoo\ \ Non-aerosol dry shampoo powder for scalp and strands.
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- Bestseller](/content/products/the-overnight-repair-serum/index.html)
The Overnight Repair Serum\ \ Clinically proven serum to strengthen, soften, and smooth strands.
Add to Cart
-$58
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- Bestseller](/content/products/the-radiance-oil/index.html)
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Travel
Add to Cart - $48
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- New!](/content/products/crown-affair-x-ilia-the-towel-in-pink/index.html)
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-$59
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- New!](/content/products/scrunchie-no-001/index.html)
The Scrunchie No. 001\ \ 3-pack of small, 100% silk scrunchies for everyday style and protection.
Add to Cart - $24
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- New!](/content/products/the-travel-pouch/index.html)
Add to Cart
-$48
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The Clips\ \ Handcrafted to hold hair in place without breakage.
Add to Cart - $58
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- Bestseller](/content/products/the-shampoo-and-conditioner-bundle/index.html)
The Shampoo and Conditioner Bundle\ \ Personalize Your Wash Day Duo.
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The Hydrating Shampoo\ \ Hydrating cleanser for dry or damaged strands.
Standard
Travel
Add to Cart - $42
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The Hydrating Conditioner\ \ Moisturizing conditioner for thick, damaged, or dehydrated strands.
Standard
Travel
Add to Cart - $42
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The Volumizing Shampoo\ \ Volumizing cleanser for fine, oily, or flat strands.
Standard
Travel
Add to Cart - $42
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The Volumizing Conditioner\ \ Thickening conditioner for added bounce and strength.
Standard
Travel
Add to Cart - $42
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- New!](/content/products/crown-affair-x-ilia-out-the-door-ritual/index.html)
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$36 $28
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The Finishing Gel\ \ Versatile gel-cream for buildable hold with a natural finish.
Sold Out
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The Renewal Mask\ \ A luxurious treatment for deep hydration.
Add to Cart
-$58
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The Cleansing Scrub\ \ A whipped scalp scrub to exfoliate and cleanse.
Add to Cart
-$54
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The Signature Scent\ \ A luxurious perfume for your strands.
Standard
Travel
Add to Cart - $85
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The Calming Scalp Serum\ \ A nutrient-rich, restorative serum to soothe the scalp.
Add to Cart
-$58
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-$38
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The Comb No. 001\ \ Handmade wide tooth comb for detangling anywhere.
Add to Cart - $42
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The Comb No. 002\ \ An in-shower, post-shower, all-day detangler.
Add to Cart - $52
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- Bestseller](/content/products/the-brush-no-001/index.html)
The Brush No. 001\ \ Nylon and boar bristle brush for a healthy scalp and strands.
Add to Cart
-$118
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The Brush No. 002\ \ A wooden pin detangling brush for all hair types.
Add to Cart
-$98
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The Brush No. 003\ \ A boar bristle brush for fine strands or as a styling tool.
Add to Cart
-$118
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The Mini Brush No. 001\ \ Our dual bristle boar and nylon brush in a purse-friendly size.
Add to Cart
-$48
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The Brush Cleaner\ \ A nylon-bristled tool to keep your brush as good as new.
Add to Cart
-$14
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The Scrunchie No. 002\ \ Oversized, 100% silk scrunchie for everyday style and protection.
Add to Cart - $25
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The Scrunchie No. 003\ \ Medium sized, 100% silk scrunchie for everyday style and protection.
Add to Cart
-$12
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The Silk Pillowcase\ \ 100% Mulberry Silk. Adds shine while you sleep.
Add to Cart
-$88
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$96 $86.40
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- Save With Bundles](/content/products/the-wet-hair-duo/index.html)
Add to Cart - $107 $96.30
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Add to Cart -
$166 $132.80
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- Save With Bundles](/content/products/the-prime-and-define-duo/index.html)
The Prime and Define Duo\ \ The essential prep step for a smoother, more defined air-dry.
Add to Cart -
$86 $77.40
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- Save With Bundles](/content/products/the-dry-hair-duo/index.html)
The Dry Hair Duo\ \ Our a.m. / p.m. hydration ritual.
Add to Cart -
$106 $95.40
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- Save With Bundles](/content/products/the-air-dry-trio/index.html)
The Air Dry Trio\ \ For smooth, textured, air-dried hair.
Add to Cart - $145 $123.25
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- Save With Bundles](/content/products/the-best-seller-trio/index.html)
The Best Seller Trio\ \ Our community's three favorite formulas.
Add to Cart -
$134 $113.90
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- Save With Bundles](/content/products/the-introduction-duo/index.html)
The Introduction Duo\ \ More volume, less frizz, no heat.
Add to Cart - $97 $87.30
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- Save With Bundles](/content/products/the-best-seller-duo/index.html)
The Best Seller Duo\ \ Our most loved formulas, bundled for you.
Add to Cart -
$96 $86.40
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- Save With Bundles](/content/products/diannas-signature-air-dry-collection/index.html)
Dianna's Signature Air Dry Collection\ \ Our founder's ritual for an effortless Air Dry.
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- Save With Bundles](/content/products/the-travel-bundle/index.html)
The Travel Bundle\ \ Our TSA-friendly bestsellers, bundled.
Add to Cart -
$124 $99.20
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- Save With Bundles](/content/products/the-air-dry-cream-set/index.html)
The Air Dry Cream Set\ \ The foundation for a hydrated, polished air-dry that keeps its shape.
Add to Cart -
$100 $80
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- Save With Bundles](/content/products/the-air-dry-mousse-set/index.html)
The Air Dry Mousse Set\ \ An air-dry ritual designed to deliver weightless volume and texture.
Add to Cart -
$100 $80
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The Wash Care Trio\ \ Cleanse, condition, dry without frizz.
Add to Cart - $143 $121.55
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The Slick Back Trio\ \ Craft the perfect slick back with ease.
Sold Out
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- Holiday Exclusive](/content/products/the-hydration-to-go-set/index.html)
The Hydration To-Go Set\ \ Travel-size trio for silky, frizz-free strands.
Add to Cart -
$62 $55
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- Holiday Exclusive](/content/products/the-volume-to-go-set/index.html)
The Volume To-Go Set\ \ Travel-size trio for added body and bounce.
Add to Cart -
$62 $55
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- Holiday Exclusive](/content/products/the-refresh-ritual-set/index.html)
The Hair Refresh Ritual Set\ \ Our bestselling, weightless refresh for wet or dry hair.
Add to Cart -
$80 $48
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The Mini Air Dry Set\ \ Our three bestsellers for hydrated and bouncy hair anywhere.
Add to Cart
-$28
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- Save With Bundles](/content/products/the-aperitivo-collection/index.html)
Sold Out
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The Kabuki Brush\ \ A perfectly sized brush for targeted, precise dry shampoo application.
Add to Cart
-$18
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- Online Exclusive](/content/products/the-case/index.html)
The Case\ \ So you can bring your ritual everywhere.
Add to Cart
-$38
The Gift Card\ \ Give the gift of choice.
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The Crewneck\ \ Our signature cotton crewneck.
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- Online Exclusive](/content/products/the-mini-tote/index.html)
The Mini Tote\ \ Our signature canvas mini tote.
Add to Cart
-$36
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The Set\ \ The basics, bundled.
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Postscript