The Exclusives – Crown Affair

\ \ Build Your Ritual \ \ Customize a ritual for your hair and save up to 20%.\ \ Shop Now](/content/pages/build-your-ritual/index.html) \ \ Award-Winning Towel \ \ Our bestselling frizz-fighting essential.\ \ Shop Now](/content/products/the-towel/index.html)

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Explore the complete collection for healthier hair.

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Air Dry & Styling

Smooth, define, and style without compromise.

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Hair Wash Essentials

Everything you need for a better wash day.

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Brushes & Tools

Detangle, style, and protect with every brushstroke.

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Extend Your Wash

Refresh roots and stretch time between washes.

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Hydrate & Treat

Strengthen strands with targeted care.

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Travel & Go

TSA-friendly essentials for healthy hair anywhere.

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Accessories

The finishing touches for every hair ritual.

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New

Our newest formulas, tools, and essentials.

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Save With Rituals

Build Your Ritual

Customize a ritual for your hair and save up to 20%.

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Save With Bundles

Save up to 20% on pre-curated routines for healthier hair.

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Sets

Thoughtful sets for gifting—or keeping for yourself.

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Bestsellers

Dry Shampoo

Non-aerosol dry shampoo powder for scalp and strands.

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Leave-In Conditioner

Weightless hydrating cream for damp or dry strands.

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The Towel

Microfiber waffle knit towel to protect strands and speed up drying.

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The Texturizing Air Dry Mousse

Crunch-free mousse that enhances waves, adds volume, and defines curls.

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The Overnight Repair Serum

Clinically proven serum to strengthen, soften, and smooth strands.

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About Us

Our Story

Discover the story behind Crown Affair.

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Our Standards

Crafted with intention, backed by performance.

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Top of Mind

Tips, rituals, and guides worth saving.

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Hair Quiz

The Hair Quiz

Discover the best ritual for your hair goals.

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The Air Dry Quiz

Get personalized recommendations for your best air-dry.

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CLEARAPPLY FILTERS

The Exclusives

FILTER +

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The Signature Scent\ \ A luxurious perfume for your strands.

Standard

Travel

Add to Cart - $85

\ \ \ \ \ \ \ \

The Clips\ \ Handcrafted to hold hair in place without breakage.

Add to Cart - $58

\ \ \ \ \ \ \ \

The Comb No. 001\ \ Handmade wide tooth comb for detangling anywhere.

Add to Cart - $42

\ \ \ \
- Bestseller](/content/products/the-brush-no-001/index.html)

The Brush No. 001\ \ Nylon and boar bristle brush for a healthy scalp and strands.

Add to Cart

-$118

The Brush No. 003\ \ A boar bristle brush for fine strands or as a styling tool.

Add to Cart

-$118

The Brush Cleaner\ \ A nylon-bristled tool to keep your brush as good as new.

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-$14

The Scrunchie No. 003\ \ Medium sized, 100% silk scrunchie for everyday style and protection.

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-$12

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The Scrunchie No. 002\ \ Oversized, 100% silk scrunchie for everyday style and protection.

Add to Cart - $25

\ \ \ \
- Online Exclusive](/content/products/the-case/index.html)

The Case\ \ So you can bring your ritual everywhere.

Add to Cart

-$38

The Set\ \ The basics, bundled.

Sold Out

The Crewneck\ \ Our signature cotton crewneck.

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