### [The Hair Quiz](/content/pages/the-hair-quiz/index.html)

Discover the best ritual for your hair goals.

[Start Here](/content/pages/the-hair-quiz/index.html)

-

### [The Air Dry Quiz](/content/pages/the-air-dry-quiz/index.html)

Get personalized recommendations for your best air-dry.

[Start Here](/content/pages/the-air-dry-quiz/index.html)

-

### [About Us](/content/pages/our-story/index.html)

Discover the story behind Crown Affair.

[Read Now](/content/pages/our-story/index.html)

-

### [Our Standards](/content/pages/our-standards/index.html)

Crafted with intention, backed by performance.

[Read Now](/content/pages/our-standards/index.html)

-

### [Top of Mind](/content/blogs/top-of-mind/index.html)

Tips, rituals, and guides worth saving.

[Read Now](/content/blogs/top-of-mind/index.html)

-

### [Shop All](/content/collections/frontpage/index.html)

Explore the complete collection for healthier hair.

[Shop Now](/content/collections/frontpage/index.html)

-

### [Air Dry & Styling](/content/collections/air-dry-styling/index.html)

Smooth, define, and style without compromise.

[Shop Now](/content/collections/air-dry-styling/index.html)

-

### [Hair Wash Essentials](/content/collections/hair-wash-essentials/index.html)

Everything you need for a better wash day.

[Shop Now](/content/collections/hair-wash-essentials/index.html)

-

### [Brushes & Tools](/content/collections/brushes-tools/index.html)

Detangle, style, and protect with every brushstroke.

[Shop Now](/content/collections/brushes-tools/index.html)

-

### [Extend Your Wash](/content/collections/extend-your-wash/index.html)

Refresh roots and stretch time between washes.

[Shop Now](/content/collections/extend-your-wash/index.html)

-

### [Hydrate & Treat](/content/collections/hydrate-treat/index.html)

Strengthen strands with targeted care.

[Shop Now](/content/collections/hydrate-treat/index.html)

-

### [Travel & Go](/content/collections/travel/index.html)

TSA-friendly essentials for healthy hair anywhere.

[Shop Now](/content/collections/travel/index.html)

-

### [Accessories](/content/collections/accessories/index.html)

The finishing touches for every hair ritual.

[Shop Now](/content/collections/accessories/index.html)

-

### [New](/content/collections/new-arrivals/index.html)

Our newest formulas, tools, and essentials.

[Shop Now](/content/collections/new-arrivals/index.html)

-

### [Build Your Ritual](/content/pages/build-your-ritual/index.html)

Customize a ritual for your hair and save up to 20%.

[Shop Now](/content/pages/build-your-ritual/index.html)

-

### [Save With Bundles](/content/collections/bundles/index.html)

Save up to 20% on pre-curated routines for healthier hair.

[Shop Now](/content/collections/bundles/index.html)

-

### [Sets](/content/collections/sets/index.html)

Thoughtful sets for gifting—or keeping for yourself.

[Shop Now](/content/collections/sets/index.html)

-

### [Dry Shampoo](/content/products/the-dry-shampoo/index.html)

Non-aerosol dry shampoo powder for scalp and strands.

[Shop Now](/content/products/the-dry-shampoo/index.html)

-

### [Leave-In Conditioner](/content/products/the-leave-in-conditioner/index.html)

Weightless hydrating cream for damp or dry strands.

[Shop Now](/content/products/the-leave-in-conditioner/index.html)

-

### [The Towel](/content/products/the-towel/index.html)

Microfiber waffle knit towel to protect strands and speed up drying.

[Shop Now](/content/products/the-towel/index.html)

-

### [The Texturizing Air Dry Mousse](/content/products/the-texturizing-air-dry-mousse/index.html)

Crunch-free mousse that enhances waves, adds volume, and defines curls.

[Shop Now](/content/products/the-texturizing-air-dry-mousse/index.html)

-

### [The Overnight Repair Serum](/content/products/the-overnight-repair-serum/index.html)

Clinically proven serum to strengthen, soften, and smooth strands.

[Shop Now](/content/products/the-overnight-repair-serum/index.html)

\\
\\
**Build Your Ritual** \\
\\
Customize a ritual for your hair and save up to 20%.\\
\\
Shop Now](/content/pages/build-your-ritual/index.html) \\
\\
**Award-Winning Towel** \\
\\
Our bestselling frizz-fighting essential.\\
\\
Shop Now](/content/products/the-towel/index.html)

## Shop

-

### [Shop All](/content/collections/frontpage/index.html)

Explore the complete collection for healthier hair.

[Shop Now](/content/collections/frontpage/index.html)

-

### [Air Dry & Styling](/content/collections/air-dry-styling/index.html)

Smooth, define, and style without compromise.

[Shop Now](/content/collections/air-dry-styling/index.html)

-

### [Hair Wash Essentials](/content/collections/hair-wash-essentials/index.html)

Everything you need for a better wash day.

[Shop Now](/content/collections/hair-wash-essentials/index.html)

-

### [Brushes & Tools](/content/collections/brushes-tools/index.html)

Detangle, style, and protect with every brushstroke.

[Shop Now](/content/collections/brushes-tools/index.html)

-

### [Extend Your Wash](/content/collections/extend-your-wash/index.html)

Refresh roots and stretch time between washes.

[Shop Now](/content/collections/extend-your-wash/index.html)

-

### [Hydrate & Treat](/content/collections/hydrate-treat/index.html)

Strengthen strands with targeted care.

[Shop Now](/content/collections/hydrate-treat/index.html)

-

### [Travel & Go](/content/collections/travel/index.html)

TSA-friendly essentials for healthy hair anywhere.

[Shop Now](/content/collections/travel/index.html)

-

### [Accessories](/content/collections/accessories/index.html)

The finishing touches for every hair ritual.

[Shop Now](/content/collections/accessories/index.html)

-

### [New](/content/collections/new-arrivals/index.html)

Our newest formulas, tools, and essentials.

[Shop Now](/content/collections/new-arrivals/index.html)

## Save With Rituals

-

### [Build Your Ritual](/content/pages/build-your-ritual/index.html)

Customize a ritual for your hair and save up to 20%.

[Shop Now](/content/pages/build-your-ritual/index.html)

-

### [Save With Bundles](/content/collections/bundles/index.html)

Save up to 20% on pre-curated routines for healthier hair.

[Shop Now](/content/collections/bundles/index.html)

-

### [Sets](/content/collections/sets/index.html)

Thoughtful sets for gifting—or keeping for yourself.

[Shop Now](/content/collections/sets/index.html)

## Bestsellers

-

### [Dry Shampoo](/content/products/the-dry-shampoo/index.html)

Non-aerosol dry shampoo powder for scalp and strands.

[Shop Now](/content/products/the-dry-shampoo/index.html)

-

### [Leave-In Conditioner](/content/products/the-leave-in-conditioner/index.html)

Weightless hydrating cream for damp or dry strands.

[Shop Now](/content/products/the-leave-in-conditioner/index.html)

-

### [The Towel](/content/products/the-towel/index.html)

Microfiber waffle knit towel to protect strands and speed up drying.

[Shop Now](/content/products/the-towel/index.html)

-

### [The Texturizing Air Dry Mousse](/content/products/the-texturizing-air-dry-mousse/index.html)

Crunch-free mousse that enhances waves, adds volume, and defines curls.

[Shop Now](/content/products/the-texturizing-air-dry-mousse/index.html)

-

### [The Overnight Repair Serum](/content/products/the-overnight-repair-serum/index.html)

Clinically proven serum to strengthen, soften, and smooth strands.

[Shop Now](/content/products/the-overnight-repair-serum/index.html)

## About Us

-

### [Our Story](/content/pages/our-story/index.html)

Discover the story behind Crown Affair.

[Read Now](/content/pages/our-story/index.html)

-

### [Our Standards](/content/pages/our-standards/index.html)

Crafted with intention, backed by performance.

[Read Now](/content/pages/our-standards/index.html)

-

### [Top of Mind](/content/blogs/top-of-mind/index.html)

Tips, rituals, and guides worth saving.

[Read Now](/content/blogs/top-of-mind/index.html)

## Hair Quiz

-

### [The Hair Quiz](/content/pages/the-hair-quiz/index.html)

Discover the best ritual for your hair goals.

[Start Here](/content/pages/the-hair-quiz/index.html)

-

### [The Air Dry Quiz](/content/pages/the-air-dry-quiz/index.html)

Get personalized recommendations for your best air-dry.

[Start Here](/content/pages/the-air-dry-quiz/index.html)

USD

- [USD](/content/blogs/top-of-mind#/index.html)
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# Top of Mind

### Our space for the rituals, stories, and science behind our unique hair identities.

- [For Your Hair](/content/blogs/top-of-mind/tagged/for-your-hair/index.html)
- [For Your Mind](/content/blogs/top-of-mind/tagged/for-your-mind/index.html)
- [For Inspiration](/content/blogs/top-of-mind/tagged/for-inspiration/index.html)
- [All](/content/blogs/top-of-mind/index.html)

-

We tend to think about haircare in terms of formula products. The shampoo we reach for. The conditioner we never skip. The styling products that help us achieve the look...

[Read More](/content/blogs/top-of-mind/is-using-a-microfiber-towel-good-for-hair/index.html)

-

A heritage ingredient, kept simple. Tsubaki hair oil has shaped Japanese hair rituals for centuries, softening and tending to every strand.

[Read More](/content/blogs/top-of-mind/ingredient-to-know-tsubaki-seed-oil/index.html)

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A simple hair care routine for fine hair. Lighter products, considered application, and a routine that flexes around your own rhythm.

[Read More](/content/blogs/top-of-mind/hair-care-routine-for-fine-hair/index.html)

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There is a version of your hair that feels settled. Soft, but not weighed down. Polished, but not coated. Hair oil, used with intention, is often the step that gets...

[Read More](/content/blogs/top-of-mind/how-to-use-hair-oil/index.html)

-

Thoughtful formulas. Beautiful tools. Objects that earn a permanent place in your routine. Craftsmanship lives in the details.

[Read More](/content/blogs/top-of-mind/you-deserve-better/index.html)

-

Scalp care starts at the root. Learn how to take care of your scalp with a simple ritual that supports balanced, healthy hair.

[Read More](/content/blogs/top-of-mind/scalp-care-routine/index.html)

-

Travel hair care products designed to keep your ritual intact wherever you go.

[Read More](/content/blogs/top-of-mind/travel-hair-care-products/index.html)

-

Meet your new dry shampoo for travel. Crown Affair’s non-aerosol, travel-size dry shampoo powder refreshes roots with a soft, weightless finish, extending your wash day with intention wherever you go.

[Read More](/content/blogs/top-of-mind/dry-shampoo-for-travel/index.html)

-

A small touch-up can restore a sense of polish and intention, reminding you that feeling put together doesn’t have to mean starting over. That shared philosophy is what brought Crown...

[Read More](/content/blogs/top-of-mind/the-crown-affair-x-u-beauty-on-the-go-duo/index.html)

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Looking for a hair care routine for beginners? Discover a simple hair care routine for healthy hair, from cleansing to styling and extending wash days.

[Read More](/content/blogs/top-of-mind/hair-care-routine-for-beginners/index.html)

-

Mousse has long been a styling staple, but traditional formulas can leave hair crunchy, sticky, or stiff, often making it feel like you need to wash it out right away....

[Read More](/content/blogs/top-of-mind/hair-air-dry-with-mousse/index.html)

-

A step-by-step guide to your non-wash-day hero.

[Read More](/content/blogs/top-of-mind/how-to-use-dry-shampoo/index.html)

-

Some collaborations begin with a shared aesthetic, but the best ones begin with shared values: At Crown Affair, we believe the objects we return to every day should feel as...

[Read More](/content/blogs/top-of-mind/top-of-mind-the-big-clip-by-crown-affair-x-jennifer-fisher/index.html)

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At Crown Affair, everything we make is a love letter to hair written through rituals, patience, and the belief that caring for it should feel as thoughtful as it is...

[Read More](/content/blogs/top-of-mind/top-of-mind-how-to-fall-in-love-with-your-air-dry/index.html)

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We love air-drying for what it gives us back: a few extra minutes in the morning, space to move slowly, time to take care of everything else on your list.

[Read More](/content/blogs/top-of-mind/top-of-mind-meet-the-air-dry-styling-cream/index.html)

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This collaboration grew from a shared philosophy: that beauty lives in the details, and that what you touch daily has the power to shape how you move through the day.

[Read More](/content/blogs/top-of-mind/top-of-mind-crown-affair-x-anastasio-home/index.html)

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Crown Affair x Hill House Home Rooted in Ritual Crown Affair has always been about elevating the everyday—inviting ritual and refinement into the most emotional moment of our day: caring...

[Read More](/content/blogs/top-of-mind/top-of-mind-put-on-me-time/index.html)

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The beauty of repair while you dream is that it carries you through the in-between season with hair that feels nourished every step of the way.

[Read More](/content/blogs/top-of-mind/top-of-mind-the-beauty-of-repair/index.html)

-

End-of-Summer Hair Rituals: Hydrate, Repair, and Extend Your Wash Day.

[Read More](/content/blogs/top-of-mind/top-of-mind-end-of-summer-hair-rituals/index.html)

-

We believe all hair is designed to Air Dry with ease, it’s just about choosing the right products and tools that support hydration, smoothness, and definition.

[Read More](/content/blogs/top-of-mind/top-of-mind-the-no-frizz-air-dry/index.html)

-

The Summer Air Dry Quiz, a personalized, results-driven way to unlock your best Air Dry Ritual yet.

[Read More](/content/blogs/top-of-mind/top-of-mind-how-to-air-dry-this-summer/index.html)

-

This Mother’s Day, we’re celebrating that subtle intimacy with a scented set made to share: The Mother’s Day Bundle.

[Read More](/content/blogs/top-of-mind/top-of-mind-scent-as-memory/index.html)

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We believe collaboration means more than combining aesthetics—it’s about working with creative friends who share our values. In that spirit, we are proud to introduce our collaboration with éliou, the...

[Read More](/content/blogs/top-of-mind/top-of-mind-eliou-x-crown-affair/index.html)

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By choosing thoughtfully formulated, high-performing products, we’re setting a new standard in haircare that prioritizes both performance and well-being.

[Read More](/content/blogs/top-of-mind/top-of-mind-the-the-art-of-clean-haircare/index.html)

-

Time is the invisible thread woven throughout everything we create. So when it came time to tell the story of the Dry Shampoo—we knew we had to talk about time.

[Read More](/content/blogs/top-of-mind/top-of-mind-the-dry-shampoo-campaign/index.html)

-

When you start to see your hair as a fiber rather than just something to style or manage, everything shifts.

[Read More](/content/blogs/top-of-mind/top-of-mind-hair-is-a-fiber/index.html)

-

Lean into the art of air drying—and let your natural hair shine.

[Read More](/content/blogs/top-of-mind/air-dry-january-embrace-your-natural-texture/index.html)

-

Catbird’s Creative Director on dollar-store headbands and going silver.

[Read More](/content/blogs/top-of-mind/good-people-leigh-plessner/index.html)

- The creator behind Abel Objects shares the process behind her sterling silver Crown Affair comb.

[Read More](/content/blogs/top-of-mind/good-people-kelsey-lim/index.html)

- The artist and illustrator behind our holiday packaging.

[Read More](/content/blogs/top-of-mind/a-conversation-with-carly-kuhn/index.html)

-

Our founder and CEO shares everything she's loving (and gifting) this holiday season.

[Read More](/content/blogs/top-of-mind/diannas-favorite-things/index.html)

-

Let us reintroduce ourselves.

[Read More](/content/blogs/top-of-mind/this-is-crown-affair/index.html)

-

The stylist and co-founder of Rosette NYC reminds us to embrace the feeling of childhood, as she navigates raising her own child and running her own business.

[Read More](/content/blogs/top-of-mind/good-people-doria-santlofer/index.html)

-

Our newest formula is finally here. Here’s why a calm scalp is a healthy one.

[Read More](/content/blogs/top-of-mind/meet-the-calming-scalp-serum/index.html)

-

Meet The Scalp Therapist—the Miami-based trichologist talks love and loss, finding mindfulness in her everyday, and how her personal experience with alopecia led her to study the scalp.

[Read More](/content/blogs/top-of-mind/good-people-bridgette-hill/index.html)

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For comfort you can see—how scalp care visibly affects your overall hair health.

[Read More](/content/blogs/top-of-mind/scalp-health-is-hair-health/index.html)

-

Here’s how to create good habits when it comes to haircare—and make sure they stick.

[Read More](/content/blogs/top-of-mind/on-forming-healthy-habits/index.html)

-

Your personalized guide to haircare—with a few questions, we’ll make your hair goals come true.

[Read More](/content/blogs/top-of-mind/introducing-the-hair-quiz/index.html)

-

Lean into the art of air drying—and let your natural hair shine.

[Read More](/content/blogs/top-of-mind/ways-to-air-dry/index.html)

-

The best way to maintain those soft, healthy, natural waves.

[Read More](/content/blogs/top-of-mind/how-to-take-care-of-wavy-hair/index.html)

-

Some gift inspo for the women we love.

[Read More](/content/blogs/top-of-mind/the-mother-s-day-gift-guide/index.html)

-

We interviewed dancer and realtor Eva Alt for our latest Good People feature—she talks perfecting the ballet bun—then learning to let it down.

[Read More](/content/blogs/top-of-mind/good-people-eva-alt/index.html)

-

Everything you’ll need for the perfect air dry—from combs to scrunchies.

[Read More](/content/blogs/top-of-mind/your-haircare-toolkit/index.html)

-

Wanting a little extra volume? Here’s how to achieve it—the healthy way.

[Read More](/content/blogs/top-of-mind/how-to-give-your-hair-volume/index.html)

-

You don’t need to leave the house for a spa treatment—here’s how to give your hair a luxurious weekly refresh.

[Read More](/content/blogs/top-of-mind/the-importance-of-a-weekly-treatment/index.html)

-

Trust us, this is what we do best—we broke it down for you.

[Read More](/content/blogs/top-of-mind/how-to-build-a-haircare-routine/index.html)

-

The owner of Chickee’s Vintage on embracing gray hairs and the unknown.

[Read More](/content/blogs/top-of-mind/good-people-kathleen-sorbara/index.html)

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All hair types can benefit from a deep conditioning treatment—and here’s how to do it right.

[Read More](/content/blogs/top-of-mind/how-to-deep-condition-hair/index.html)

- Choosing a selection results in a full page refresh.

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Postscript
